1 Riff A Day Challenge (#1RAD)
2022 ︎︎︎ Art Direction, Digital Design, UI Design
2022 ︎︎︎ Art Direction, Digital Design, UI Design
Art direction and design for the fifth annual She Shreds 1 Riff A Day challenge (#1RAD) that took place in April of 2022. I expanded upon the original #1RAD logo (created by Sophie Van Der Merwe for the 2021 challenge) by creating a 1RAD.WORLD identity buildout that included a matching 1RAD.WORLD logo, social media fliers, videos, and a website for participants to register and build community with riffers across the globe. The identity of 2022’s #1RAD is experimental and fun, giving participants space to be creative in their own way.
Studio: She Shreds
Original #1RAD Logo created by: Sophie Van Der Merwe
![](https://freight.cargo.site/t/original/i/5e9b59621c7772066ad05a3060e5c4449d10ed265578213161e510db6f8fc063/1RAD-Begins-Now-post.jpg)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/f345fc208c7d0342a24cd5e9c9e76a23b603d0171f2dca04020a2de0c20a09fa/socials-2.png)
![](https://freight.cargo.site/t/original/i/807cf28eb76825303e97a9a2c4772131b088cd1766857c378f9f1d6e382ece15/smiley.png)
![](https://freight.cargo.site/t/original/i/471d99c9b10029b756ce590e7d1b41c3c1eac4279931dec74ab58324559a78e0/Website-landing-pg-v3.gif)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/e1090e121989c97603714cb53adbcb34242309263d95bc6620a3a7acb0f13141/1RAD_LogoTreatment-v2.png)
![](https://freight.cargo.site/t/original/i/3da99bf03f628f681cfb88adf221b27bc6643666ca20bdbf9b4d1666dcf3725a/prepare-v1-800px.jpg)