Art direction and design for the fifth annual She Shreds 1 Riff A Day challenge (#1RAD) that took place in April of 2022. I expanded upon the original #1RAD logo (created by Sophie Van Der Merwe for the 2021 challenge) by creating a 1RAD.WORLD identity buildout that included a matching 1RAD.WORLD logo, social media fliers, videos, and a website for participants to register and build community with riffers across the globe. The identity of 2022’s #1RAD is experimental and fun, giving participants space to be creative in their own way.
Studio: She Shreds
Original #1RAD Logo created by: Sophie Van Der Merwe