1 Riff A Day Challenge (#1RAD)
2022 ︎︎︎ Art Direction, Campaign Identity, Digital Design, UI
2022 ︎︎︎ Art Direction, Campaign Identity, Digital Design, UI
Art direction and design for the fifth annual She Shreds 1 Riff A Day challenge (#1RAD) that took place in April of 2022. I expanded upon the original #1RAD logo (created by Sophie Van Der Merwe for the 2021 challenge) by creating a 1RAD.WORLD identity buildout that included a matching 1RAD.WORLD logo, social media fliers, videos, and a website for participants to register and build community with riffers across the globe.
Studio: She Shreds
Original #1RAD Logo created by: Sophie Van Der Merwe
